Hidden Gems - City Guide

Everyone knows mega-cities like New York, Paris and London.

So today we decided to focus on less known,
but certainly not less beautiful cities - the hidden gems!

Siena, Italy

Located in the heart of Tuscany, Siena is a small village with a beautiful old town. One of the hightlights is the impressive Piazza del Campo in the middle of the city.

The hills and valleys surrounding Siena shape a unique topography that secures Siena a top spot in our "Hidden Jewels" collection.

Santorini, Greece

Emerging from the Aegean Sea with its iconic white-washed houses and blue-domed churches, Santorini is a volcanic paradise of awe-inspiring views. This crescent-shaped island boasts rugged cliffs, hidden beaches, and ancient archaeological sites. Stroll through the narrow alleys of Oia at sunset to experience one of the world’s most breathtaking panoramic vistas—a dreamlike gem for explorers chasing both heritage and natural beauty.

Lisbon, Portugal

Lisbon has a very unique city layout. The center is formed by rectangular blocks of buildings and almost enclosed by steep hills. In contrast to the uniform street layout in the center, small winding streets lead up to the tops of the hills.

With an additional historical castle on the São Jorge hill, Lisbon is definitely considered a hidden gem - whether as a CityFrame or as a vacation destination!

Bern, Switzerland

Nestled in a bend of the Aare River, Bern is the charming capital of Switzerland. Its UNESCO-listed old town, famed for its covered arcades and iconic clock tower (Zytglogge), is a perfect setting for leisurely strolls. Surrounded by rolling hills and accessible hiking paths, Bern offers a harmonious blend of city comfort and natural beauty—truly a hidden jewel in Central Europe.

Marrakech, Morocco

A kaleidoscope of bustling souks, mosaic-tiled courtyards, and enchanting gardens, Marrakech is a feast for the senses. Inside the fortified Medina, ancient palaces and centuries-old riads offer a glimpse into Moroccan history, while the modern city pulses with contemporary art and luxury resorts. Enjoy the aromatic spices, intricate crafts, and desert sunsets—an under-the-radar cultural jewel you won’t soon forget.

Auckland, New Zealand

Situated between two harbors, Auckland is a blend of ocean vistas, volcanic hills, and lush green spaces. Known as the “City of Sails,” it offers an active maritime culture alongside a booming arts scene. Hike up dormant volcanoes, ferry across the sparkling Waitematā Harbour, or simply sample local wines in nearby Waiheke Island—Auckland is a hidden gateway to New Zealand’s breathtaking landscapes.

You can now find the complete list of cities under the "CITIES" tab in the menu.